Automated Social Media Tool For Independent Restaurants, Regional Chains Launch

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Platr has launched its eponymous digital marketing toolkit with automated social media capabilities for restaurant chains, fast food, cafes, and single-location food establishments. The software offers hands-free social media marketing capabilities, allowing operators to promote their businesses online with little effort and investment.

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Platr allows users to post content on Facebook, Instagram, Twitter, LinkedIn, and Google Business Profile with just one click. The system has a built-in calendar that lets users map out their content schedule for the whole year and a content library of restaurant-themed templates that they can edit and use freely.

Further, the software can aggregate all online engagements, making it easier for users to respond to comments and reviews. Platr noted that this feature is indispensable, as it found that 89% of diners switch to a competitor after failing to receive a response to their feedback.

The toolkit also offers engagement statistics for those who want to measure the effectiveness of their posts.

According to Platr, consistency is essential in building an online following, and many restaurants lack the time and resources for the upkeep of their social media pages. “Did you know that 90% of restaurants have Facebook pages, but that almost one-third of them post less than once per week? Building an engaged audience can be time-consuming, and for many restaurants, it’s the reason why they quit updating their pages,” it explained on its website.

Signing up for any of Platr’s two subscription plans will allow restaurant owners to automate their social media promotions, so they can focus limited cash and human resources on operations and activities that they can best control.

Both plans also give them access to the software’s full suite of digital marketing features, which include email marketing, reputation management, in-store marketing, search listing management, and review solicitation.

Despite the ongoing recovery, the National Restaurant Association had stated that operators can expect their profit margins to be impacted by elevated costs. “Our digital marketing toolkit aims to lighten this burden,” a Platr spokesperson said. “Instead of spending thousands of dollars on social media management, Platr can do everything for you with just one transparent and affordable subscription plan.”

Interested parties can learn more about Platr at

Platr Digital
[email protected]
500 Simsbury Road

United States

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